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Hey – I’m in Florida at the moment, soaking up the sun, so this will be short and sweet. I was asked the other day (while in the swimming pool no less) why a business owner should be blogging. Here’s my quick response: great value – can’t beat the price expand your reach – take your business global find new markets – take advantage of the long tail to do what you really love turn customers into evangelists create dialog with your clients find hidden opportunities – see find new markets above force you to think about your business – an often overlooked benefit of writing about your stuff regulary build relationships with your most vocal customers replace yellow pages – know anyone under 30 who uses the yellow pages? spread buzz humanizing – puts a face and personality to the business create top of mind awareness build trust-based relationships build time-based relationships tap into strong branding power take advantage of virtual word of mouth marketing This list is woefully incomplete. What else should I add? http://www.theblogstudio.com/1060/