Just how much traffic of a spike will a redesign cause? Obviously it’s different in every case. Since we relaunched our site last week, we’ve seen traffic jump by an average of 300%. If we were an ad-supported site, that would translate into significant increases to our bottom line.
To be sure, this won’t last forever, but after a traffic spike, the daily average is always higher than pre-spike levels. Statistically speaking, the extra traffic should result in an increase in requests for work. I expect that we’ll recoup our investment in just a few months.
As the blogosphere matures, we’re starting to see a lot of redesign work. Smart folks are realizing that a new design will help give them a competitive edge, and can result in significant traffic increases.
In addition to total visitors, a site that is well designed can increase the average number of pages viewed by each visitor. If your revenue depends on page views, a redesign can make a *huge* positive impact. Hmmm, do I smell a case study?
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