During the redesign and rebranding process we launched a few months ago, I made a bunch of screen shots of the work in progress. Reviewing them gives a really interesting look into how the site developed.
As you’ll see, I started with one clear idea: make use of watercolour to create a bit of a sophisticated feel. Through a gazillion revisions, you can see that idea develop. I went pretty far down one path, but the intent in the original use of the watercolour had been lost. I literally wiped the slate clear of all colour, and immediately felt like I had it.
In retrospect, I may have gone a bit too far on the dark colours in reaction to the visual direction of the earlier versions. Perhaps it’s time to tinker a bit!
As an aside, looking back at this slideshow posted below, it’s interesting to see how may versions the scan of the watercolour went through. I was determined to find a way to use it!
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