After 8 years of designing, developing and creating social media campaigns for clients some things have changed and some have stayed the same. I thought making a list would prove that so much has remained as it was but, after doing this exercise my initial thought clearly wasn’t true. Being so submersed in this online world I often forget to take a step back and think of simpler times and what has transpired over the years. What existed in the digital space 8 years ago when starting The Blog Studio compared to what it is now is astonishing.
What’s changed: (to name a few)
- When we opened our doors YouTube existed but since then Facebook, Twitter, Foursquare, Pinterest, Google +, Vine, Instagram and many more have become big players in the social media space.
- Internet shopping increased by 26% in the last year – so we can assume it’s increased by over 200+% in the last 8 years. Our first clients were afraid of using paypal and thought people wouldn’t trust the service.
- Magazines are dying at a rapid rate. Only the cream of the crop are surviving. Mags dropped 9.5% last year alone.
- More and more businesses are adopting social media as part of their communications plan.
- Mobile, Mobile, Mobile – multiple screen sizes and multiple user experiences on different devices. We aren’t designing for our desktops anymore.
- The authenticity is disappearing online – Marketers ruin everything – I should know I’m one of them.
- The largest demographic? Mommy blogger directories and communities are massive and are only getting bigger.
What’s still the same:
- If you are not passionate about the subject – you won’t keep up with it.
- Content is still king.
- Visual content has and probably always will receive the most shares and clicks.
- Video is definitely growing but photos are still leading in the content sharing arena.
- Email marketing is still on top.
- Google’s algorithms have changed (they change all the time) but strong content is still a big factor when looking for google ranking.
- The more niche and focused your blog/website the better.
We’ve seen more technology, social options, screen sizes and e-commerce in our field. It doesn’t matter what changes occur when it comes to marketing, one thing will always remain the same: you need to connect to your target market emotionally – in print, on TV and on the web.
I’m looking forward to hanging out with robots and living in an open world with little privacy – definitely thinking that will happen in the next 8 years. Maybe I should be careful of what I wish for.