If marketing is a conversation, then design is incredibly important. Here???s why:
In a ?real? conversation, there is a huge amount of information being exchanged. The words we speak play only a small percentage in the total exchange.
Think about it. In a face to face conversation, you take in information based on the speaker?s physical appearance. You might add greater emphasis to a message coming from someone who looks like an expert in their field (ie a corporate lawyer in a sharp suit, or a mechanic in coveralls). You have the benefit of the speaker?s inflection, intonation, and modulation. There???s also body language to consider. Ever try talking to a dog? That dog gets quite a lot of information without understanding your words.
Think of the difference it would make to the effectiveness of your message if YOU were delivering it to your prospect or client vs some generic spokesperson reading your lines.
My job as a designer is to take all the non-verbal information that???s exchanged in your marketing conversations and add it back in to your words.
Viewed this way, how comfortable are you with an off the shelf blog or website?——-