Looking for a job? Have a blog? If not, then good luck.

Posted by Peter F on April 23 2006 in . There are 8 comments. Add yours!

I’ve been drinking the Kool-aid for long enough to forget what “normal” tastes like. Apparently, it doesn’t taste like blogging.

We’re doing some fairly serious recruiting here in The Blog Studio land. The ads are posted, the recruiting agencies have been hired, and the resumes are pouring in. The very first thing I do when reviewing the candidates is check to see if they have a blog. Ninety percent of them don’t.

Which simply amazes me.

I can’t think of a better way to let potential employers about you.

Let’s think about this for a second. When you apply for a job, you submit a cover letter and one or two paged resume. With that extremely structured and limited format, you’re trying to earn a first interview. You’re trying to make enough of an impression that I will want to invest a couple of hours of my time (for which I charge $150 an hour) in you.

As an employer, I need to know that you have the skills I need. Your resume shows me that you do. But so do the other hundred resumes in my inbox. I want to know about you. What makes you tick? What are you passionate about? Do your passions align with my business goals? If they do, then I want to talk to you.

A blog is a perfect tool to demonstrate your knowledge of subjects you are passionate about. If you’ve been blogging for a while on a subject that’s relevant to the position I need to fill, odds are very high that you are going to make it to my short-list.

There is the seed of a very good business here…