Getting there - Diva v7 and v8

Posted by Peter F on July 17 2005 in Series. There are 2 comments. Add yours!

Design is an evolutionary process. Rarely does a design pop up complete. It takes time and hard work to acheive consistently good work. Often, clients don’t understand this; they rightly see the finished piece and think that design involves putting that piece together. It’s rare that someone outside the process would see all the iterations that went into that final piece.

If you take nothing else away from this Diva process, I hope you give your creatives the time they need to give you really great work – I assure you, they want to!

This first example was a ton of fun. Ultimately it’s not going to be used for the Diva, but I’ll find a use for it somewhere. It’s too good to toss in the dustbin!

This next example is based on feedback from Toby regarding the “awning” version I posted Friday. You can see that some some of the design elements that first showed up in the 40’s version have been included here, as have a few of the touches from scooter girl, above.

Something isn’t quite right; I need to walk away from it for a bit to gain some perspective. But I think we’re almost there!