I love to design logos. It’s an intellectual challenge; a puzzle, if you will. Trying to distill the values and essense of a company using nothing more than shapes, colours, and type??? I get all dreamy eyed just thinking about it.
I was recently asked to design a logo and stationery package for an up and coming software development firm. The company, bloomCompany, develops applications aimed at florists.
The logo needed to position the company as young, fresh, and innovative. It needed to be elegant, yet not overly serious. We had only two weeks to get from first meeting to finished work, so we had to hit it right out of the gate.
The name bloomCompany immediately conjures mental images of flowers, petals, and lush colour. Just like every other flower shop logo out there. I didn’t want to take the obvious route. Instead, I wanted to convey the essense of what bloomComapny does. They don’t sell flowers, they sell software. Software that supports and enables the sale of flowers.
Instead of focussing on the flower, we decided to focus on the leaves and the stem. These are the physical elements that support the growth of a flower. Just as bloomCompany’s software supports the growth of a florist’s business.
Both my client and I are very happy with the result. The logo itself is very flexible, and inviting. The stationery package is unique, yet simple. Oh, and I had a lot of fun working on this one!
