Tid-bits - Category

On The Care and Feeding of Developers

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Developers. Those mysterious folks hiding behind the dual monitors, drinking Mountain Dew and performing mysterious functions we can’t comprehend.  They’re the backbone of the modern way we do business.  It can be a challenge effectively communicating with developers on a project. Let’s face it, it isn’t easy to manage someone who’s performing a task you may not fully comprehend yourself.  Here’s a few guidelines that will help your projects run smoothly from beginning to end, and make your developers love you.

1. Get it all out in the beginning - Let your developer know the features and functionality you’re looking to create right from the beginning. It’s much easier to set the course correctly in the beginning, than it is to change directions midt-sream. Clarifying objectives in the beginning, allows for planning the big picture, so dropping in new ideas at later stages in the project can really slow things down.
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2. Answer the phone - There will be times that your developer needs clarification, or wants to check a specific detail with you. It’s possible they can’t continue working on your project until you provide this information, so being prompt about providing the data they need will keep your project rolling along.

3. It’s a bad idea… - You may have a great idea, that your developer shoots down.  There’s probably a good reason for this. Listen to them, they’re probably saving you from making a big mistake, or helping you avoid a problem down the line. Are developers infallible? No, but if you don’t trust their judgement you should be working with someone else.

4. Fast or Good - Deadlines are always a sticking point. Everyone wants their project completed as quickly as possible. The reality is that good work takes time. It’s important to create a development schedule that is realistic for your needs, and also for the developers schedule. They may have other projects, and every developer hates rushing.
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5. Detail problems - At various points during the development cycle, you’ll run into snags, bugs and corrections you need fixed. The key here is to provide as much detail about the problem as you possible can. Don’t just send an email stating, ‘Hey, something is broken on this page.’ Send a clear description of the problem, including links, screenshots, the operating system and browser, and anything else that seems relevant. You can’t provide too much information in this situation. Most importantly, explain how the function should work when it’s operating correctly. Your devs will love you for this.

Clear communication, and speaking the language of development is what will make your project launch on time with minimal hassles. We also hear bribes, including micro-brews, ergonomic chairs and Warcraft gift cards are effective at solving problems. Remember, your developer can only work as hard as you let them. 

Save $1000 on all new design projects during November!

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You want economic stimulus, we got it right here! For the remainder of the month of November 2008, all new design projects will receive an automatic $1000 discount. Please note: this only applies to new design projects with contracts signed by November 30 2008. So act quickly! Fill out the RFP form, or get in touch

Why on earth are we doing this, you ask? Well, it’s simple really. Adam, Mike, and Lucia are super busy with some top-secret development work, leaving me with a bit of time on my hands. I’m sitting here feeling all guilty while the rest of the team is slaving away, so I thought I’d try a little experiment to see if I can single-handedly book a couple of new projects between now and the end of the month.

To be clear: we’re talking full-on custom design here people. Check out our portfolio of work to see what I’m talking about. We’re also talking full service. Read a few testimonials from past clients to get a sense of the kind of service we’re known for.

This is very much a limited time promo though, as we have a couple of new projects starting up in the new year that will keep us all occupied. So if ever you’ve thought about having a completely customized blog or website built just for your needs, act now, and buy yourself a flat screen tv with your savings!

Effects of redesign on traffic

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Just how much traffic of a spike will a redesign cause? Obviously it’s different in every case. Since we relaunched our site last week, we’ve seen traffic jump by an average of 300%. If we were an ad-supported site, that would translate into significant increases to our bottom line.

To be sure, this won’t last forever, but after a traffic spike, the daily average is always higher than pre-spike levels. Statistically speaking, the extra traffic should result in an increase in requests for work. I expect that we’ll recoup our investment in just a few months.

As the blogosphere matures, we’re starting to see a lot of redesign work. Smart folks are realizing that a new design will help give them a competitive edge, and can result in significant traffic increases.

In addition to total visitors, a site that is well designed can increase the average number of pages viewed by each visitor. If your revenue depends on page views, a redesign can make a *huge* positive impact. Hmmm, do I smell a case study?

A new look for The Blog Studio

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Finally, after months of work, I am very pleased to unveil The Blog Studio’s new website!

Big thanks to everyone here on the team for helping make this live. A huge shout of thanks is also due to all my twitter friends for your insight and advice.

We had a couple of concrete goals with this redesign. The web and blog design market has matured greatly over the past few years, and our old site didn’t reflect the quality of work we’re doing today. We needed to a better job of showing the range of our capabilities, and wanted to highlight the full-service nature of our studio. Visually, the new site is a bold departure from its previous iterations. Under the hood the whole code base was rewritten and optimized. We actually took our own advice, and built a site that’s easy to update and maintain.

Just this morning, we shot and edited a new introduction video. We’re using Vimeo, and have embedded the movie right on the home page. Check it out!

I’ve got a ton to say about this, but deadlines are pressing, so off I must go. If you’re reading this in a feed reader, please come on over and check out the new design.

Hey, we’re 3 and a half

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I just realized The Blog Studio is 3 and a half. We’re officially in the cute stage; we’re out of our terrible twos, and love to hug. Just thought you should know.