Blogging - Category

Wordpress 2.8 Upgrade Special!

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Wordpress 2.8 was released today, and brings some notable improvements to the platform. Enhanced widget control, over 790 bug fixes and many speed improvements (navigating through the control panel is downright snappy now!).

If you’re currently using a previous version of Wordpress, you’ve got a lot to gain from this update. At The Blog Studio, we’re currently offering an upgrade to the latest version of Wordpress for $150! The service includes a backup of your current site and database (an essential, yet often ignored step), as well as performing the upgrade itself. Some conditions apply, contact Lucia at +1 (647) 428-7038 or today for more details.

Effects of redesign on traffic

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Just how much traffic of a spike will a redesign cause? Obviously it’s different in every case. Since we relaunched our site last week, we’ve seen traffic jump by an average of 300%. If we were an ad-supported site, that would translate into significant increases to our bottom line.

To be sure, this won’t last forever, but after a traffic spike, the daily average is always higher than pre-spike levels. Statistically speaking, the extra traffic should result in an increase in requests for work. I expect that we’ll recoup our investment in just a few months.

As the blogosphere matures, we’re starting to see a lot of redesign work. Smart folks are realizing that a new design will help give them a competitive edge, and can result in significant traffic increases.

In addition to total visitors, a site that is well designed can increase the average number of pages viewed by each visitor. If your revenue depends on page views, a redesign can make a *huge* positive impact. Hmmm, do I smell a case study?