When everyone is able to take media technologies for granted, that’s when innovation can happen. Clay Shirky, consultant, lecturer, and author, shows evidence that we are in the midst of the largest increase in expressive capabilities in human history. The internet is a medium that takes everything we used to communicate with, and combines it all. It can facilitate both one-to-one conversation, and communication to groups of people. Moreover, what was once the audience, now has the power to be the producer because they have the same equipment. Shirky sheds light on an example to elaborates his views on just how vastly our media landscape has changed, and how it gives power to previous consumers.