Dana White is a smart guy. That is a statement that we feel quite comfortable and justified in making.
Since White and his partners purchased the Ultimate Fighting Championship brand in 2001 for $2 million it has grown to become the world’s fastest growing professional sports league in popularity and profitability and is currently valued at over $1 billion by Forbes Magazine.
On Monday, at the New Media Expo presented by BlogWorld in Las Vegas, Dana White sat down with Managing Editor of Forbes Magazine, Bruce Upbin to talk about how the UFC went from being $44 million in debt to being a $1 billion industry through investments in social media, fan interaction and by ensuring active participation of his athletes in the process.
The 51 minute video presented by UStream covers the origins of the UFC after White and the Fertitta brothers bought it, the philosophy of the organization and how it was shaped by traditional sports like football and boxing, and how social media is helping Dana White manage his brand and his business effectively, efficiently and exceptionally.
Check it out, maybe there’s something we can all learn from the self proclaimed biggest fight fan in the world.
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