At long last Facebook mobile has caught up to the web version of the social network giant in the sharing world.
Facebook mobile has introduced “share” as an option for iOS (iPhone, iPad, iPod Touch) and Android users. At first glance it seems that posts with links, photos and videos have the share option available, but that may change to include simple status updates in the future.
The sharing option is great for people who want to share stories that their friends have posted or photos that they have been tagged in. But this new addition to Facebook’s mobile platform could also be great news for brands as shares have always been sought after, but missed out on with mobile viewers. As of September 2012 there were more than 425 million active users accessing Facebook through mobile devices across 200 mobile operators in 60 countries – these users who were not able to share content posted by their favourite brands. By tapping into those fans, brands posting quality content should see immediate increases in shares, viewers reached and more.
It may have been a long time coming, but now that it’s here the mobile sharing option may be one of the biggest upgrades that brands have seen in quite some time.
Stay tuned for more information and details about the impact of Facebook’s mobile sharing option!