Sometimes we get the opportunity to be part of something really awesome. This Friday is one of those times as The Blog Studio is proud to be a sponsor for the 2012 edition of ETA! ETA is in its 2nd year and last year was such a great day of learning and idea sharing that we had to be part of it. With such a great speakers lined up again this year we can’t wait to be there are take it all in.
Emerging Technology and Advertising 2012 is an invite only event but you can apply to attend! We are looking forward to hearing the 7 amazing speakers discuss and share their educational opinions on the upcoming changes in the world of technology and how they will impact marketing campaigns and decisions.
The goal of ETA is this: Break the ingrained assumptions about marketing and start to think in new and innovative ways!
Meet The Speakers!
Ray Kurzweil Talks About How to Manage Innovation in an Era of Accelerating Technologies
“The Ultimate Thinking Machine” – Forbes
“Rightful Heir to Thomas Edison” – Inc. Magazine
“The Restless Genius” – Wall Street Journal
Member of the US Patent Office, National Inventor’s Hall of Fame
Ray Kurzweil is all of these things and more!
A renowned futurist, Ray is the author of 3 national bestselling books, with The Singularity is Near becoming a New York Times Best Seller and #1 on both the Science and Philosophy charts at Amazon. His 4th next book, How to Create a Mind, The Secret Human Thought Revealed, will hit book shelves this November.
One of the most decorated and celebrated inventors of our time, Ray was the principal developer of the 1st print-to-speech reading machine for the blind, the 1st music synthesizer capable of recreating the grand piano and other orchestral instruments, the 1st CCD flat-bed scanner, the 1st omni-font optical character recognition, and the 1st commercially marketed large-vocabulary speech recognition.
To say that we’re excited to hear Ray Kurzweil speak at ETA 2012 would be an understatement. The ideas that he shares on Friday could very well be hints at our future.
Learn More About Ray Kurzweil: About Ray
Steve Mason Explores Perception and Art Technology
With marquee projects at both the Sydney Opera House and Guggenheim Museum in New York, Steve Mason has helped Obscura sit in a unique position in the world of innovative agencies and technology labs. At Obscura, Steve sits atop conceptual, product and interactive design. And over the last five years his goals have been built around the synthesis of multi-user interaction, light, visualization and large-scale environments. We can’t wait to hear Steve’s thoughts on the future of his craft and the impact that it will have in the advertising world.
Follow Steve Mason on Twitter: @vesabios
Jared Ficklin Shares RoomE
If you’ve ever been to, heard about or wished you were in the middle of the Frog Party in Austin, TX, you’ve got a connection to Jared. Every March a few thousand people are brought together for a night of music, drinks, and technology. And thanks to this and other events, Jared’s passion for physical computing and sound visualization has led him to develop many interesting interactive installations. For more than a decade as a Principal Technologist at Frog, he has used Flash to enhance User Experience and Interaction Design. We’re all anticipating a good time when Jared shares his insights on the future of advertising and tech this Friday!
Follow Jared Ficklin on Twitter: @jaredrawk
Maggie Koerth-Baker Shares the Thrill of Failure
A member of the Council for the Advancement of Science Writing and Science Editor at BoingBoing.net, Maggie brings old media training to the new media world. As an writer and author she has been featured in The Best Science Writing Online 2012 and has published Before The Lights Go Out, a book about the future of energy in America. Maggie is also a blogger and was honored as one of Time Magazine’s top Twitterers of 2012 thanks to her live-tweeting of a trip across the country by train, scientific conferences, museum exhibits and more. We know that Maggie is going to come ready with new ideas that will make everyone’s ears perk up.
Follow Maggie Koerth-Baker on Twitter: @maggiekb1
Chris Kobran: Advises Not to Leave Home Without Your Phone, Your Friend
Chris loves his bicycle, guitar and spending time with his family. We love Chris because he’s a 16 year vet in the gaming and ad game and brings a diverse background in digital and traditional media sales and sponsorship management to the table. Currently, Chris is the Head of Brands and Strategic Partnerships at Kiip and in the past he led the sales team at Digg, Clearspring Technologies (now Add This) and CNET Networks (GameSpot). With an MBA in International Management from the Monterey Institute of International Studies (Middlebury College’s Graduate School and a bachelor’s degree in Media Studies from DePual University, Chris is well qualified to share his views for the future of advertising with us. We can’t wait to hear them.
Follow Chris on Twitter: @ckobran
Emilie Hersh Talks About Retail for the NUI Consumer
Since 2006 Emilie Hersh has been leading the team at InterKnowlogy and brings with her a background in business development, consulting, operational and strategy expertise. With a passion for leading edge tech, one of Emilie’s favourite things in her role as leader of the InterKnowlogy team is the opportunity to help customers realize their goals with the incorporation of highly innovative concepts. Her experience also makes her a valuable mentor to her team and we’re excited to hear what advice, concepts and ideas she brings to us all at ETA 2012!
Follow Emilie Hersh on Twitter: @emiliehersh
Golan Levin:
Having been named one of the world’s “Top Innovators Under 35” by Technology Review, one of the 50 most influential “Designers Shaping the Future by Fast Company Magazine, and “One of the most brilliant figures in contemporary audiovisual art” by El Pais, Golan brings a definite pedigree to the table at ETA. Golan also teaches studio art courses in computer science and is constantly working to explore the intersection of communication and interactivity with machines. Everyone is anxious to see what Golan brings to the table at ETA 2012.
Follow Golan Levin on Twitter: @golan
It’s going to be an exciting day for everyone at The Blog Studio as well as FITC and all of the other partners who have helped to bring this amazing conference together. If you can’t make it to Emerging Technology and Advertising (ETA) at Berkley Church for the 2012 edition, make sure you’re on the lookout for 2013 info!
See you there!
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