Twitter has recently been updated with what they describe as “our mobile-first strategy”. The feature that everyone seems most interested in is the ability to upload a header photo. We love how this provides an opportunity for a brand to display both a logo and, at the same time, provide a human face to their followers.
Like previous versions, you are also given the ability to upload a personalized background image. Only twitter.com displays background images: They will not show up on mobile devices.
Please Note: Background and header photos can not be animated GIFs – awww shucks.
The “mobile-first strategy” is most noticeable when reviewing a user’s recently referenced photographs. On mobile devices you are able to easily swipe through photos quickly using a gallery located below the user’s three most recent tweets. On twitter.com, over to the side, you have an initial gallery of the last six referenced photos. Go in any deeper and there is no longer any preview of any kind: You must load each preceding image individually.
It’s no secret that one of our favourite twitter features is its capability to create and organize users into lists. Although these capabilities are incorporated across all platforms, the different mobile devices seem to be limited to individual features.
There are two categories of lists:
1. Subscribed to (this includes lists you have either created yourself or have chosen to follow )
2. Member of (lists that others have added you to)
Twitter.com
All lists are displayed in the order in which they were created or you were added to.
iPhone & Android
“Member of” lists are displayed alphabetical.
Unfortunately on the iPhone you cannot create or add lists and there is no indication of their individual privacy settings (whether or not the list is shared or public). The android allows you to create lists but only displays lists that you’ve created yourself. The iPhone lets you see both types but only the last 18 that you were added to.
We know lots of conversation is occurring around twitters mobile and profile pages but we thought we’d just focus on lists because we really love them and believe they are underused and undervalued. Let us know if you notice anything new that we missed.
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