Community Management isn’t a one person job. While it’s true that you may have one community manager on your project, they are probably not (and probably shouldn’t be) working alone.
While the scope of your project will help to determine the size of your team, there are some easy to track pieces that you can always keep in mind.
A) Conversation (how much social engagement is needed)
B) Account Management (meetings with clients, managing expectations, scheduling, day to day)
C) Content (editorial calendars, quality control, content management, graphics, video)
i) idea generation/concepts/brainstorming
ii) design/execution
If you are working on a smaller project which needs minimal content, conversation and contact with your client you might be able to get away with a 1 person team. IF, they 1) have great ideas that never run out 2) can use photo/video editing software to a professional design level 3) never need time off and are available 18-24 hours a day.
When you bring a qualified team together you:
A) Have more ideas and different perspectives.
B) Create better visual content from someone who is talented enough to provide it.
C) Work with efficient and organized management of your client and the project.
D) Have a dedicated and constant conversation with the community.
E) Are less stressed/overloaded ensuring an enthusiastic/productive project.
Community management is a team game when it’s played the right way. Trying to go at it alone won’t get you very far in the long run. Trust your colleagues, build a strong team and put in some great work together to give your client exactly what they need.
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