The Blog Studio

We are internet culture creators with a focus on

Blog > Marketing > Experiments in SEO update

Experiments in SEO update

Peter F, 24 November, 2008 6 Comments

If you recall, late last week, I made a number of small changes to
this site to see if I could gain back some of the google juice we
recently lost. I think our drop in position is related
to a decision I made to reduce the number of words on the site’s home
page. I made some tweaks to the home page layout to accommodate longer
post excerpts.

Five days have passed, so I thought I’d have a look at the search
results to see if we’re ranking any higher for “blog design”. We are,
but only by a single spot. However, looking at the cached versions of
our site on Google, I see that the site hasn’t actually be indexed in
about 6 days. So, the changes to the home page aren’t yet being
reflected. Should be interesting to see what happens. As a side note,
the search results for “blog design” are very volatile. I see a lot of
change in the listings from day to day.

I’m chomping at the bit to try a couple of other SEO tweaks, but I’m
trying to be smart about this by making one change at a time, so it’s
effect can be measured.

Next up: waiting to see what effect the home page change has, then diving into meta description. Fun!

6 Responses to “Experiments in SEO update”

  1. seriocomic

    It will be interesting to see how much your “on-page” efforts pay
    off. While I don’t advocate ‘keyword density’ as an SEO measurement, the
    phrase ‘blog design’ currently only appears 4 times (once in the
    title), ‘blog’ 55 times and ‘design’ 10 times.

    If you changed the content during the redesign making it less ‘relevant’
    to that key-phrase then you might find that the ranking less

    If the extended post excerpts don’t relate to those key-terms it would be surprising to expect any significant change.

  2. Peter Flaschner

    Thanks for the comment Mike. I did re-write the home page content in
    the redesign in order to better reflect our broader skills (ie, not just
    blog work). In that sense,I did make the content less relevant to a
    search for blog design.

    My goal with these content tweaks is to bring that emphasis back. To
    that end I’ll be tweaking the copy, and making sure the post excerpts
    are more on target.

    BTW, if I don’t have much success with my own experiments, I’ll be looking you up for some professional help!

  3. juler

    It is really frustrating sometime waiting for Google to index sites
    or blog… This happened to my blog… nonetheless i think you should be
    patience sooner or later you will be indexed.

    btw, thanks for visiting my site.

  4. This

    As a fellow webdesigner , I’m truely glad to find that someone thought to post this topic.

    Quite a few people don’t understand what all is required in this industry, and I think also we are many times underrated

    or taken for granted. Never the less I’m very glad to see that you may feel the same way I do , thanks so much for this post!

  5. nealibidgemia

    Check Our Low Prices at, The Leading Online Pharmacy To Buy Viagra Online ! You Can also Find Great Deals When You Buy Cialis and When You You Buy Levitra Online. We Also Have a Great Generic Phentermine For Your Diet ! We Sell Brand Viagra and Also Generic Viagra !

  6. employloan

    A <a >business news</a> needs access to credit for
    two reasons. First, credit allows a small business to get a loan or
    line of credit from a financial institution. Second, credit can let a
    small business buy the necessary supplies and goods. No matter why you
    need credit, it is giving you something of value in return for a promise
    of repaying all the cash in the future.

    So who provides credit to a small business? A relative will often help,
    but what about the bank in town or a supplier that is separated by a
    continent? How can someone who doesn’t know you and has never met you
    determine your creditworthiness?

    These companies would do exactly what you would do: they go to a
    reputable credit risk management agency in order to get a credit report.
    Through a comprehensive small business credit report, these companies
    can learn about all aspects of your business including your financial
    condition, credit history, top management and other important
    information. All of this is determined by your small business credit
    score. This single number can tell a potential lender whether or not you
    are a good risk. Often this score is a number on a scale, but can
    include alphabet letters. This score allows banks, lenders, suppliers or
    other creditors to determine whether or not you are likely to pay your
    bills on time.


We are looking forward to the holidays. We'll all be at #hohoto supporting an amazing cause & dancing our butts off. Come dance with us.


Excited? So are we! Fill out our RFP and start from there!

Request For Proposal




Subscribe to our newsletter!

Subscribe to our mailing list

* indicates required