There’s a certain inevitable repetition that comes from being a
specialist designer. Whether it’s brochures, business cards, or blogs,
there are sets conventions and content that appear time and again.
Keeping each project fresh and distinctive requires a steady outward
flow of creativity. Fueling that creativity is that most elusive and
intangible state: inspiration.
Inspiration as fuel is a fitting metaphor. It’s required to power the
engine that cranks out great design. Unlike fuels derived from a single
source (say, gasoline), inspiration can come from a myriad of places.
I get my inspiration from fiction, music, print design, art, and
nature. I’m hugely inspired by the act of inspiration that went into
creating the thing I behold. When I read fiction, I think about the fact
that another human sat down and drew together characters and a plot.
When I look at art, I think about the movement of the artist as he
translated a blank canvas into a finished piece. For me, the inspiration
comes not from the the piece that I read, see, or hear, but from the
act of creation that brought it to be.
In that sense, what I do is recycle. I get inspired by inspiration, and use that energy to fuel the birth of something new.
What about you? What are your sources of inspiration?