As I mentioned a few days ago, I recently went through my feed reader
and cut my feeds down by about half. My criteria for choosing who to
trash was pretty simple: does this site regularly published original,
relevant content? To my surprise, I found that I was removing many of
the feeds I’ve been following for years.
When I considered why, the answer was obvious: blogger burnout. But
that’s not the cause, it’s a symptom. What was causing so many
once-prolific bloggers to stop?
There are a bunch of easy answers that spring to mind: ennui, the
cyclical nature of inspiration, change in priorities, lack of time…
It’s that last one that really hit me between the eyes. Lack of time.
What happened that caused so many once successful bloggers to no longer
have the time to post? They became busy. New opportunities came up.
They became speakers, writers, and business owners. This happened, in
large part, because they had been blogging!
I don’t think there has ever been a platform as successful as
blogging for promoting one’s abilities. Those of us who jumped on the
wagon early experienced this. It happened so quickly though, that we
haven’t really had time to digest it. Blogging helped make us what we
are today. And unfortunately, many of us have forgotten what got us here
in the first place.
I suspect that many of us who have stopped posting have taken
blogging for granted. We’ve forgotten that it was by actively blogging
that we landed the gigs we currently hold.
This is dangerous. The blogging world has changed. It’s bigger,
faster, and more sophisticated than ever. It’s not as easy to be a star
as it was two years ago. Blogging is as effective as ever at helping you
land opportunities, but it’s a demanding mistress, and must be treated
with ongoing care if it’s to keep throwing goodies your way.
So consider this a long-winded wake up call to those of us who need
it. It’s easy to take blogging for granted. Blogging remains an
amazingly effective way to uncover opportunities. But just because it
worked for us doesn’t mean we should give it up. If the lives we lead
today are in part due to the successes we’ve had with blogging, we owe
it to ourselves to no longer take blogging for granted.