The Blog Studio

We are internet culture creators with a focus on

Blog > Design > Book review: Design Matters // Logos

Book review: Design Matters // Logos

Peter F, 21 August, 2007 0 Comments

a book whore. Offer me a free book, and I’m all yours (yes, I’m that
easy). So when received an email a while back asking if I’d be
interested in a copy of a new book on logo design, it didn’t take me
long to say yes.

The book, Design Matters // Logos, from Rockport Publishers arrived a
couple of weeks ago. Knowing I’d need some reading material for an
upcoming holiday, I held off cracking the covers. I’m glad I did,
because when I finally did sit down to review the book, I ended up
reading it cover to cover.

See, this book differs from it’s logo gallery brethren in that it
offers a practical, step by step review of the logo design process.
It’s clearly written by people who care deeply about branding and logo

The book is laid out in sections: Planning, Creating, Implementing,
Case Studies, and Gallery. If you’ve read any of my design related
writing, you know I’m a huge proponent of planning. This book dedicates
42 pages to the subject. Each sub-topic is given a two page spread, with
plenty of examples and some terrific info graphics (Yes! Info!

This is a book for the professional designer, and as such is
immediately head and shoulders above many in this crowded publishing
niche. It focusses on strategy, not just the standard color/type/form
explanations we expect from logo books.

This is a very useful and inspirational book. The gallery contains
only a few logos I’ve seen elsewhere. The quality of the selections is
very high. The authors clearly have a passion for their craft, and it is
infectious. What’s more, it’s cheap, at under $30. Get all the details
at the publisher’s website.

Comments are closed.


We are looking forward to the holidays. We'll all be at #hohoto supporting an amazing cause & dancing our butts off. Come dance with us.


Excited? So are we! Fill out our RFP and start from there!

Request For Proposal




Subscribe to our newsletter!

Subscribe to our mailing list

* indicates required