I just finished the first call on the Business Blog Basics course, and man was it inspiring.
One of the topics we touched on was the unexpected benefits
blogging brings. Invariably, the process of blogging leads to unexpected
opportunities. This happens for every blogger I know. In my case, the
biggest unexpected opportunity led to the creation of The Blog Studio.
I’ve had many, many other unexpected benefits, ranging from receiving a
free cell phone, to being on national TV.
All of this came as a result of blogging. Initially I didn’t set out to
do anything other than to write about, well, stuff. That first step led
to unbelievable prosperity – not just monetarily (we’re still a young
business!), but in intangibles as well. I’ve made so many new friends
and contacts, and the lessons I’ve learned along the way are invaluable.
Everyone who blogs for business will at some point have a door open for
them that they didn’t even know existed. It’s the nature of the beast.
When setting out to create a business blog, you can’t plan on this
happening, but it will (unless you’re the exception that proves the
rule). I think this topic has been quite overlooked in the general
discussion of the benefits of business blogging. I have no data to
support my premise. But I’ll try to dig something up.
In the meanwhile, I’d love to hear your stories. Have you had an unexpected benefit come as a result of blogging? What was it?