There was a great article by By Brian Steinberg in the Wall Street Journal
on July 10. It is all about how to get your message across,
explaining how individuals are watching less TV commercials and how
advertisers are following their audiences from the tv screen to the
computer screen and then the mobile screen.
The article has some great examples of new and innovative ways of
marketing from companies such as Kellog’s and Philips Electronics.
I like what chairman of Publicis Groupe SA’s media operations, Jack
Klues says: “It’s not just about flooding the market with
messages. It is trying to use more of a rifle shot than a shotgun
It excites me to think of all the new and interesting ways we will be
receiving messages from advertisers – If anyone has seen anything
original that they think is a shotgun approach to marketing – please