Blogs are successful when they engage writers and readers in conversations.
In those conversation, your posts are your words, and your blog’s design is both vocal inflection and wardrobe.
The importance of design for a given blog is ultimately relative to
the importance of clarity and appropriate attire to the blogger; a
personal blog may be fine with a stock template (think comfy sweats),
while a business blog shouldn’t be caught dead in the same outfit.
A good design——-