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Have you heard of the long tail?

Peter F, 16 June, 2005 0 Comments

Before reading this post, I’d have assumed just about everyone had. Now I’m not so sure, and I’m not taking any chances!

The Long Tail is why you should be blogging. Chris Anderson, editor of Wired Magazine first wrote an article titled The Long Tail for the October 2004 issue of Wired.

On the site for his upcoming book, he writes


The article (and the forthcoming book) is about the effect of the
technologies that have made it easier for consumers to find and buy
niche products, thanks to the “infinite shelf-space effect”—the new
distribution mechanisms, from digital downloading to peer-to-peer
markets, that break through the bottlenecks of broadcast and traditional
bricks and mortar retail.


This concept can be applied to services and information as well as things.
Blogs are a perfect example of how niche interests are completely doing
away with geography. If you’re good, people will come to you from
around the world. I’m living proof.

I’ve had inquiries from Brazil and Malaysia as well as all over the
states.  All from my powerbook up here in Toronto. It’s simply

Blogs allow you to focus on a narrow topic, and to find other who share the same interest.

How does this apply to real life scenarios?

Let’s look at our 3 existing case studies – A bike shop, a realtor, and a used car dealer.

The bike shop could focus on a specific type of bike. Take hybrids
for example. Be passionate about hybrid bikes. Tell the world about
hybrid bikes. Design your own hybrid bike (all you need is an order for
about 50 bikes to have them made to spec in China). Sell them to the

The realtor would benefit a bit less from this. For the realtor it’s about location location location. Even on the web.

The used car dealer could make a mint. Seriously. Why isn’t anyone
doing this? Do you have a cousin or uncle selling cars? Please, give him
my number!

How would the long tail apply to your business?——-

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